Insights
eCommerce
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November 21, 2018
Brand Commitment “The Third C”
Brands, like celebrities, may be famous for nothing other than the fact of being recognized. They work at their own distinction. Like fashion, brand acceptance…
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November 19, 2018
Protect Your Brand by Protecting Your Domain
Have you ever typed a company’s name in a URL only to be taken to a non-functioning website filled entirely with ads or be re-directed to a website for a compet…
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November 12, 2018
Brand Consistency “The Second C”
If Clarity is the “who” of your brand; consistency is the “what, where, and how.” Clarity defines and expresses the promise; consistency is the way that promise…
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November 9, 2018
Brand Clarity “The First C”
A brand begins with an insight, an idea, an innovation. In the giddy enthusiasm of early invention it is easy to get distracted. So too for established brands,…
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November 8, 2018
Creating Legal and Enforceable MAP Policies
As Amazon, eBay and other Internet marketplaces continue to dominate the retail industry, manufacturers and distributors face increasing numbers of on-line coun…
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November 2, 2018
May a Licensee Keep Using a Trademark After a Bankruptcy Rejection?
Addressing a vexing problem involving the intersection of trademark and bankruptcy law, the U.S. Supreme Court has granted a petition for review of a case invol…
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November 2, 2018
Brand Alignment: The Four “C’s” of Authentic Brand
Why are some brands more successful than others? Product quality and consumer acceptance are fundamental. But why, in a competitive global marketplace does one …
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October 26, 2018
KJK Announces New Brand Protection Practice Led by Partner David Posteraro and Associate Alex Jones
The Brand Enforcement Practice helps companies protect their hard-earned company and product reputations from threats through services such as combating unautho…
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August 22, 2018
Protecting Your Brand From Unauthorized Resellers, Part 3: Identifying Resellers
Unauthorized online resellers threaten a manufacturer's brand. Three things you can do to identify unathorized resellers and take action.
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September 28, 2017
Protecting Your Brand From Unauthorized Resellers Online, Part 2
We looked at the importance of registering and protecting your trademarks as a means of warding off unauthorized resellers of your products.
